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Driving
growth.

Creating
efficiencies.

2024
Annual Report

Driving
growth.

2024
Annual Report

Creating
efficiencies.

Chairperson and President/CEO's Report

For more than 30 years, Origence has upheld our commitment to enable credit unions to make more loans, improve operational efficiencies, and deliver exceptional member experiences. We’ve done this by collaborating with our credit union partners and making strategic investments that will keep credit unions relevant in this fast-changing financial marketplace.

Credit unions on the CUDL® indirect lending platform, as an aggregate, have once again achieved the distinction of being the #1 automotive lender in the nation. This marks the fourth consecutive year that CUDL credit unions have collectively reached this significant milestone. In 2024, more than 2 million loans were funded through our platforms, amounting to $53 billion in total loans funded for the year. Overall, our platforms funded 37% of all auto loans for the credit union industry in 2024.

Making a transformative impact

Our industry-leading loan and account origination system, Origence arc OS, continues to capture an expanded market share, including impressive sales growth among credit unions with $1 billion in assets and above. Staying true to our vision to create the ultimate origination experience, credit unions of all sizes benefit from the platform’s ease and efficiency. Additionally, many credit unions are now leveraging arc DX— our member experience platform introduced in 2022 — to deliver a fully digital account opening and online loan experience to their members.

Origence Lending Services, our subsidiary providing outsourced loan processing, also saw expanded market acceptance. It broadened its client base by combining human expertise with advanced technology to deliver transformative results.

A new era of lending

As we envision the future of lending and strive to position credit unions for long-term success, we are focused on the new borrower journey. Our embedded financing solution, FI Connect, ensures credit unions have access to borrowers who are increasingly presented with financing options online at the beginning of the buying cycle. In its first full year providing credit union financing directly through the Tesla website, FI Connect credit unions financed an impressive $1 billion in EV loans. FI Connect also facilitated a rate subvention program with Tesla. This is the first time credit unions have been a part of a subvention program with a major OEM. We will continue to open new lending channels in 2025, including a planned expansion into home improvement loans.

Delivering on the promise of AI

AI and automation technologies advanced in 2024, making it vital for credit unions to leverage these capabilities to remain competitive and future-ready. Through solutions such as document processing automation and automated decisioning, our credit union partners can enhance their efficiency and accuracy in this rapidly evolving financial landscape. Additionally, integrating intelligent underwriting technologies into our best-in-class decision engine ensures credit unions have access to next-generation AI and automation tools.

Strengthening our dealer partner network

In 2024, we focused on providing dealerships with new ways to optimize their performance. This benefits both credit unions and dealers by streamlining the financing experience, ultimately improving member satisfaction. We began piloting eContracting for CUDL®, with a general market rollout planned for 2025. This new offering builds on the current efficiencies found within our SmartFund® solution, delivering a paperless, digital experience. This will help credit unions fund faster and become the lender of choice for their dealer partners.

We celebrated our 30th anniversary in 2024. To mark this achievement, we have dedicated a part of this annual report to this milestone. We invite you to explore this special section and join us in celebrating our journey over the past three decades.

On behalf of the Board of Directors, executive team, and the entire Origence staff, we would like to express our heartfelt thanks to everyone who contributed to our success. We are grateful for your partnership, and we look forward to the future.

Erin Mendez
Chairperson
President & CEO,
Patelco Credit Union
Tony Boutelle

President & CEO, Origence

Financials

2024 financials can be viewed on our financials page.

Year in review

2024 by the numbers

$53B

Total loans funded

$45B

Indirect loans funded

$8B

Direct loans funded

$40B

Digital funded loans (SmartFund®)

8,606,271

Applications processed

2,016,035

Loans processed through our platforms

100+

Integrations partners

123

Shareholders

649

Employees

1994 - 2024

30 years of impact

People.
Purpose.
Passion.

Celebrating our past, shaping our future

Thirty years ago, a bold vision brought credit unions together — to make financing seamless for their members. Through every milestone, one principle remained at the heart of our journey: “We go as credit unions go.” Innovation led to great achievement and laid the foundation for Origence today and for the vision of tomorrow.

We invite you to explore our history, hear from the leaders who shaped our path, and reflect on the impact we’ve made together.

1,100

Total credit unions

Nearly

20,000

Total dealerships

$593B

Total loans funded*

$532B

Indirect loans funded*

$61B

Direct loans funded*

24M

Total loans processed*

97M

Total applications processed*

*Since company start

66M+

Credit union members represented

Our history

1994
2004
2009
2011
2014
2015
2019
2020
2022
2023
2024
Credit Union Direct Lending® is formed as a Credit Union Service Organization (CUSO)
AutoSMART® is launched, providing credit union members with online auto shopping right at their credit union website.
CUDL® preapprovals goes live, simplifying the credit union financing experience at dealerships across the country.
Lending 360® launches, marking the company’s best-in-class loan origination system.
Credit Union Direct Lending changes its name to CU Direct.

Lending 360 receives New Account Opening capabilities for a true single platform origination solution.
Intuvo® is acquired, bringing marketing automation to the company’s product line.

Advisory Services is launched, providing credit unions with data-driven consulting to optimize lending.

SmartFund® is introduced, providing an eContracting solution for automotive dealerships.
CU Direct acquires CUDC®, a Colorado-based CUSO, expanding the company’s indirect lending and outsourced loan processing capabilities.

A new subsidiary, Origence Lending Services, is formed to provide credit union lending teams with outsourced loan processing.  

Document processing automation and digital document stacking built on artificial intelligence launches.
CU Direct changes its parent company name to Origence®, a word derived by combining “Origination + Experience.” All products, subsidiaries, and brands are now under the Origence banner.
The Origence arc lending suite is introduced featuring arc OS (formerly Lending 360), arc DX (a new digital lending experience), and arc MX (formerly Intuvo marketing automation). Origence opens “top of funnel” lending to credit unions with the launch of FI Connect.

Origence moves all technology from on-premise to “the cloud.”
Origence partners with Tesla to provide Tesla financing via credit unions. 

Origence signs its 20,000 automotive dealership to the CUDL platform. 
Origence celebrates its 30th anniversary: People. Passion. Purpose. 
On with origence podcast | Special Series

Season 2 | Episode 1

A CUSO is formed

Season 2 | Episode 2

The early years

Season 2 | Episode 3

Building the ultimate origination experience
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lending tech live '24

Innovation and impact

Lending Tech Live ‘24 was a powerhouse of innovation, insight, and celebration. Credit union leaders, industry innovators, and experts came together to explore emerging trends, spark game-changing conversations, and celebrate 30 years of Origence.

Beyond the sessions, we reinforced the power of community by gathering for Origence’s “30 Years of Impact” fundraiser with credit unions generously donating more than $130,000 for Children’s Miracle Network Hospitals.

The finale celebrated the achievements, successes, and lessons learned as industry legends reflected fondly on the past and looked optimistically to the future.

About Lending Tech Live

culture and community

Unity in action

Origence is dedicated to building a strong community — within our company and across the credit union industry. Through our employee resource groups (ERGs) and partnerships with organizations like the African-American Credit Union Coalition (AACUC), National Latino Credit Union Professionals (NLCUP), and CU Pride, we support initiatives that foster collaboration and industry growth.

Black Employees Striving in Tech

Latinx In Financial Technology

Women in Leadership Development

Leadership Empowerment for Asian and Ally Development

Promoting Respect, Inclusion, and Dignity for Everyone

Giving back is more than a commitment — it’s part of who we are. By supporting industry organizations, we help uplift communities nationwide, strengthening the credit union movement and the people it serves.

$16M
Raised for Children’s Miracle Hospitals since 2006
$1M

Given to support the credit union movement in 2024

50+
Unique charitable events supported

Our vision

To create the ultimate origination experience.

Our mission

To provide integrated origination technology solutions that transform the lending experience to enable credit unions to make more loans and improve their efficiencies.

Our brands

Board members

  • Erin Mendez
    Chairperson
    President & CEO
    Patelco Credit Union
  • Bob McKay
    Vice Chairperson
    President & CEO
    Together Credit Union
  • Ron Neumann
    Secretary & Treasurer
    President & CEO
    Oregon Community Credit Union
  • Sandra Sagehorn-Elliott
    Director
    President & CEO
    Vantage West Credit Union
  • Bill Cheney
    Director
    President & CEO
    SchoolsFirst Federal Credit Union
  • Thayne Shaffer
    Director
    President & CEO
    America First Credit Union
  • Steph Sherrodd
    Director
    President & CEO
    Sunward
  • Don Clark
    Director
    President & CEO
    Sound Credit Union
  • Linda Armyn
    Director
    President & CEO
    FourLeaf Federal Credit Union
  • Chad Graves
    Associate Director
    President & CEO
    Ent Credit Union
  • April Clobes
    Associate Director
    President & CEO
    Michigan State University
    Federal Credit Union
  • Karen Roch
    Associate Director
    President & CEO
    Credit Union West

Executive team

  • Tony Boutelle
    President & CEO
  • Bob Child
    Chief Operating Officer
  • Phil DuPree
    Chief Revenue Officer
  • Neetu Bhagat
    Chief Financial Officer
  • Brian Hendricks
    Chief Product Officer
  • Jeff Shood
    Chief Technology Officer
  • Erin Wilson
    General Counsel
  • Laurel Levine
    Chief People and Engagement Officer
Origence Strategic Council
Affinity Plus Federal Credit Union
Corey Rupp

SVP/CRO

BECU
Jayson Amandus

VP Indirect Lending

Consumers Credit Union
Steve Owens

CLO

Indiana Members Credit Union
Scott Mann

CRO

OnPoint Community Credit Union
Steve Leugers

SVP/CCO

SchoolsFirst Federal Credit Union
John Conine

SVP Consumer Lending

Sound Credit Union
Lyman Williams

SVP/CLO

TTCU Federal Credit Union
Floyd Goode

SVP/CLO

Washington State Employees Credit Union
Julie Lind

SVP/CLO

Alliant Federal Credit Union
Stephani Foss

EVP Member Care and Operations

Canvas Credit Union
Chad Shane

CEO

Financial Partners Credit Union
Eric Zittel

SVP/CLO

Langley Federal Credit Union
Curtis Baker

SVP/CLO

Oregon Community Credit Union
Chris Whittaker

SVP Lending

Security Service Federal Credit Union
Charles Goss

EVP/CLO

Summit Credit Union
Ric Mathias

Chief Services Officer

Vantage West Credit Union
Jeremy Pinard

CL & PO

America First Credit Union
Brett Christensen

SVP/CLO

Citadel Credit Union
Ed Maier

SVP

Golden 1 Credit Union
Chris Hamilton

EVP/CLO

Mountain America Credit Union
Nathan Anderson

EVP/COO

Patelco Credit Union
Richard Wada

CLO

Sharonview Federal Credit Union
David Brand

SVP/CLO

Travis Credit Union
Reva Rao

CLO

Visions Federal Credit Union
Christopher Alfarano

SVP/CLO

Apple Federal Credit Union
Claudia Stepp

VP Consumer Lending

Community First Credit Union
Cary Shumway

SVP Lending

Service Federal Credit Union
Heather DuFourney

AVP Consumer Lending

Truity Credit Union
Steven Meyer

VP Consumer Lending

Westerra Credit Union
Jared Dryer

VP of Consumer Lending 
& Centralized Deposits

Centris Federal Credit Union
Rick Seamann

VP Indirect Lending

Credit Union of Colorado
Chad Wilcox

SVP Lending

Southland Credit Union
Patty Jimenez

VP Consumer Lending

UW Credit Union
Sarah Menihan

VP Consumer Lending

Y-12 Federal Credit Union
Emily Gibson

VP Consumer Lending

Coastal Federal Credit Union
Christopher Laroche

VP Consumer Lending

Hudson Valley Credit Union
A-Rae Kurman-Kostrubal

VP Director Consumer Lending
Operations

Travis Credit Union
Cindy McGuire

VP Consumer Lending

Vantage West Credit Union
Michelle Goeppner

VP Consumer Lending 
& Product Strategy

Shareholders