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Lake Michigan Credit Union Partners with Origence to Drive Auto Loans, Expand Digital Presence with Members

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Credit Union joins Origence’s CUDL program to improve efficiencies, advance member experience, gain market edge

Irvine, California – May 6, 2020Origence, the industry’s leading financial technology provider, has announced that Lake Michigan Credit Union ($7.4 billion in assests; 381,316 members) has selected the the company’s CUDL auto lending platform to drive its indirect lending program.

As a result of the new agreement, the Grand Rapids, Michigan-based credit union will be using the CUDL platform and AutoSMART car shopping program to expand its digital presence with members, cultivate lending efficiency, and strengthen its position as a market leader.

The nation’s largest credit union auto lending network, CUDL connects lenders to 15,000 auto dealers nationwide. Collectively, the 1,100 credit union partners on the CUDL platform have been the nation’s number one auto financing source since 2017.

“CUDL has been great to work with and we are excited for all the internal efficiencies we will gain,” said Alicia Force, vice president of consumer lending for Lake Michigan Credit Union.  “With that said, the most important thing to me is member experience, and CUDL’s member facing platform (AutoSMART) is exceptional.  I’m really looking forward to our digital presence moving to the next level.  I think our members will love it.”

The dynamic platform gives lenders a distinct market edge, providing improved pull-through rates with pre-approval solutions, and complete control over underwriting guidelines for increased loan quality.

“The landscape of lending is changing and credit unions realize the importance of a digital auto lending network to remain competitive,” said Tony Boutelle, president and CEO of Origence.  “We look forward to working closely with Lake Michigan Credit Union, helping them to successfully leverage the CUDL indirect lending network and Origence’s digital lending technology to deliver a long-term strategy with an unsurpassed member lending experience.”